We partnered with The North Face for a campaign to celebrate the opening of their flagship store in Iceland.

The primary focus was to create a versatile set of photo assets that could be used across various marketing platforms, including billboards, commercials, and print. The photoshoot took place in the stunning landscapes of Þingvellir and Nesjavellir, capturing the natural beauty and geological features of these iconic locations. Our approach emphasized preserving the natural colors of the grass, sky, and clothing, resulting in clean and professional visuals.

Collaborating closely with The North Face team, we held several meetings and developed mood boards to ensure the style was precisely aligned with their brand vision.